Abstract Yellow Corner

Bringing Excellence to Our Partner Community

It’s an honor to be named one of CRN’s 2022 Women of the Channel. Here’s why I appreciate the award and what I love about being a Channel Account Manager at Abnormal.

May 9, 2022

Each year, CRN recognizes the women making a significant impact on the IT channel today with its Women of the Channel Awards. The annual list includes the top female leaders of the IT channel and honors professionals whose expertise and insight help drive channel success within their organizations.

The Women of the Channel Awards brings focus to women who are driving growth and innovation in the technology industry and, more specifically, the channel. CRN’s initiative to spotlight exceptional women paves an important path and demonstrates to all female professionals that there are other women in this space who have accomplished great things. It encourages women to strive for leadership positions and to pursue roles and projects that perhaps they felt were beyond their experience level.

I am thrilled to be named one of CRN’s Women of the Channel for the second year in a row. It’s very exciting to be recognized as a woman in a historically male-led industry, and I appreciate that CRN is continuing to celebrate women for their leadership and strategic vision.

Abnormal’s Approach to the Channel

A successful channel program is founded on the understanding that we, as an organization, have a responsibility to prove ourselves to partners as much as we do to customers. We have to efficiently and effectively establish who we are, the problems we solve, and the value we bring so that partners are excited about our technology and want to be the first thought leaders to share it with their customers.

The quickest way to accomplish this is to bring our partners into new opportunities and do so as early in the process as possible. With this approach, our partners experience the sales cycle with us and learn along the way. They can better understand the use cases that are important to their customers, hear the questions their customers ask, and see the kinds of high-value/high-impact threats we find during our risk assessment.

From there, we offer resources and guidance that enable partners to confidently discuss Abnormal’s benefits and differentiators with their customers. We ensure they have the information they need to educate their customers about the Abnormal solution to a complex, costly problem that many of their customers didn’t know there was an effective way to solve. In short, our channel-first strategy supports our partners throughout the entire sales cycle.

How the Channel Contributes to Our Success

A partner recently told me, “Any time we bring Abnormal's solution to our customers, it brings us credibility.” What this means is we’ve done what we’ve said we’re going to do by proving the value and efficacy of the solution. We’ve shown how we operate and collaborate with our partners, and how we are obsessive about customer success. It’s proof of both our go-to-market strategy and our mindset when it comes to the partner relationship.

Abnormal has experienced (and continues to experience) unprecedented growth—something that wouldn’t be possible without our channel partners. They are crucial to the success of our company because they help us not just evangelize our message but also solve the $2.4+ billion per year business email compromise (BEC) problem.

The Value of the Women in Channel Community

What I love most about women in tech communities (and the women in channel community in particular) is that everyone is there to support one another. I’ve met women in channel at other companies, and everyone is willing to be a sounding board and offer assistance however they can. The universal attitude is, “Let’s lock arms and help each other. I’m here if you have questions and feel free to bounce ideas off me. Tell me if I can help you in any way.”

I see this with women in IT in general, but I see it even more so with women in channel. It feels like a true community—a place you can go to for support, advice, and mentorship. The women in channel network connects female professionals with one another and helps them find different ways to work together to support the same cause, which is bringing excellence to our partner community.

To learn more about CRN’s 2022 Women of the Channel Awards, read our press release!

Image

Prevent the Attacks That Matter Most

Get the Latest Email Security Insights

Subscribe to our newsletter to receive updates on the latest attacks and new trends in the email threat landscape.

Demo 2x 1

See the Abnormal Solution to the Email Security Problem

Protect your organization from the attacks that matter most with Abnormal Integrated Cloud Email Security.

Related Posts

B 05 11 22 Scaling Out Redis
As we’ve scaled our customer base, the size of our datasets has also grown. With our rapid expansion, we were on track to hit the data storage limit of our Redis server in two months, so we needed to figure out a way to scale beyond this—and fast!
Read More
B 05 17 22 Impersonation Attack
See how threat actors used a single mailbox compromise and spoofed domains to subtly impersonate individuals and businesses to coerce victims to pay fraudulent vendor invoices.
Read More
B 05 14 22 Best Workplace
We are over the moon to announce Abnormal has been named one of Inc. Magazine's Best Workplaces of 2022! Learn more about our commitment to our workforce.
Read More
B 05 13 22 Spring Product Release
This quarter, the team at Abnormal launched new features to improve lateral attack detection, role-based access control (RBAC), and explainable AI. Take a deep dive into all of the latest product enhancements.
Read More
B 05 11 22 Champion Finalist
Abnormal has been selected as a Security Customer Champion finalist in the Microsoft Security Excellence Awards! Here’s a look at why.
Read More
Blog series c cover
When we raised our Series B funding 18 months ago, I promised our customers greater value, more capabilities, and better customer support. We’ve delivered on each of those promises and as we receive an even larger investment, I’m excited about how we can continue to further deliver on each of them.
Read More
B 05 09 22 Partner Community
It’s an honor to be named one of CRN’s 2022 Women of the Channel. Here’s why I appreciate the award and what I love about being a Channel Account Manager at Abnormal.
Read More
B 05 05 22 Fast Facts
Watch this short video to learn current trends and key issues in cloud email security, including how to protect your organization against modern threats.
Read More
B 05 03 22
Like all threats in the cyber threat landscape, ransomware will continue to evolve over time. This post builds on our prior research and looks at the changes we observed in the ransomware threat landscape in the first quarter of 2022.
Read More
B 04 28 22 8 Key Differences
At Abnormal, we pride ourselves on our excellent machine learning engineering team. Here are some patterns we use to distinguish between effective and ineffective ML engineers.
Read More
B 04 26 22 Webinar Re Replacing Your SEG
Learn how Microsoft 365 and Abnormal work together to provide comprehensive defense-in-depth protection in part two of our webinar recap.
Read More
Blog mitigate threats cover
Learn about the most common socially-engineered attacks and why these tactics are still so successful—despite a growing awareness from employees.
Read More